What does your LinkedIn profile say about you, even assuming you’re on LinkedIn?
Does it tell people who you really are, what you care about, how you think, how you can enable people to be relaxed, stronger, happier? (Relaxed, stronger, happier people make more money for shareholders).
If not, why not?
Are you responsible for recruiting people into your business? Do you look for what makes people human before you hire them to work with you, or are you hiring based on a list of brags, keywords and ticked boxes scanned by your software?
What is corporate language, where did the fake conversations people have when they become a corporate tribe stem from? It’s like listening to a bunch of teens in the back of the car, mumbling unintelligible, made-up words of their own.
People in organisations have become ‘corporates,’ hiding behind the veneer of jargon, three letter acronyms, wank-speak. What are ‘dialogue,’ ‘circle round,’ ‘reach out’ to all about. I used to use them when I wanted to seem knowledgable, authoritative, and frankly so did everyone else.
Careers have changed, the institutionalised concepts of certainty and steady career until pens down at sixty, have left home and become freer spirits; we’re seeing more fluid, portfolio careers emerge.
People see the business world differently now, it’s more open, conversation is more human, your workforce moves faster, does more in less time, appreciates fresh ideas and experience with more social conversation.
Your people are people, not a ‘brand.’ Your customers are not just customers who buy your stuff, they’re people. The same people you see at the school gate, walking their dogs, in the pub. We’re all people. We are People talking to People, not Brands talking to Consumers. Please.
How very human of us.
Somehow we’ve lost sight of it, yet the human touch is more important than ever as technology fronts so much more of what we do with each other.
Let’s get back to simply being people, people. It’s more important than ever.